The gecko effect /

This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the history of the GEICO gecko insurance mascot. This case also makes broader points regarding the proliferation of mascots. This case can be discussed from multiple perspectives, including Co...

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Bibliographic Details
Main Author:	Baskin, Ernest (Author)
Format:	eBook
Language:	English
Published:	London : National Public Radio Planet Money, 2024.
Series:	SAGE Business cases.
Subjects:	Advertising characters > Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the history of the GEICO gecko insurance mascot. This case also makes broader points regarding the proliferation of mascots. This case can be discussed from multiple perspectives, including Communications and Introduction to Marketing.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071942482 1071942484