The gecko effect /
This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the history of the GEICO gecko insurance mascot. This case also makes broader points regarding the proliferation of mascots. This case can be discussed from multiple perspectives, including Co...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
National Public Radio Planet Money,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF6146.A27 B37 2024 |
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| Call Number | Status | Get It |
| HF6146.A27 B37 2024 | Available | |