Circles. B, Launch and pivot /

This case describes the entrepreneurial journey of two college friends-Anchal Taatya and Abhiram Nukalapati. While studying together at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount s...

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Bibliographic Details

Main Authors:	Mendonca, Valerie (Author), Karna, Amit (Author), Mukherjee, Saral (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2024.
Series:	SAGE Business cases.
Subjects:	Multi-sided platform businesses > Case studies. Entrepreneurship > Case studies. Plateformes multifaces > Études de cas. Entrepreneuriat > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book