The entrepreneur's marketing dilemma : a new bakery in the neighborhood /

Riley is a new entrepreneur who has made a career pivot away from the financial industry to begin his lifelong dream of opening a neighborhood bakery. Riley's struggles emerge in the decisions and choices concerning the branding and marketing trajectory of the new organization. Riley's bac...

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Bibliographic Details
Main Authors:	Mumford, Kareem (Author), Minei, Elizabeth M. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE Business cases.
Subjects:	Entrepreneurship > Case studies. Development leadership > Case studies. Product management > Case studies. Entrepreneuriat > Études de cas. Produits commerciaux > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HB615 .M86 2023

HB615 .M86 2023	Available