Palforzia : valuing a treatment for peanut allergy /

Innovation is critical for success in the healthcare industry. A key step to that success is the evaluation of new therapies. Managers need to understand the commercial potential of ideas and invest with this in mind. This case helps students understand the challenge of evaluating therapies and tool...

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Bibliographic Details
Main Authors:	Calkins, Tim (Author), Ahsan, Shaon (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2022.
Series:	SAGE business cases.
Subjects:	Allergy products > Marketing > Case studies. Business > Technological innovations > Case studies. Social entrepreneurship > Technological innovations > Case studies. Affaires > Innovations > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HD9675.A552 C35 2022

HD9675.A552 C35 2022	Available