Rihanna's savage x fenty lingerie : deceptive marketing for all body types? /

A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were designed inclusively for all body types, sizes, and ethnic...

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Bibliographic Details
Main Authors:	Brooks, Bradley (Author), Cox, Steven (Steven M.) (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE business cases.
Subjects:	Advertising > Lingerie > Case studies. Deceptive advertising > Case studies. Publicité mensongère > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5827.8 .B76 2022

HF5827.8 .B76 2022	Available