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Levi Strauss & Co : a marketing channels balancing act /

This critical incident examines a dilemma faced by Chip Bergh, CEO of Levi Strauss. The fact that Levi's owned and operated e-commerce sites accounted for only 4% of the company's net revenue was unacceptable. Levi's overall direct-to-consumer (DTC) sales offered better profit margins...

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Bibliographic Details
Main Authors: Young, Joyce A. (Author), Chao, Chia-An (Author), Clark, Paul W. (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2021.
Series:SAGE business cases.
Subjects:
Levi Strauss and Company > Management > Case studies.
Electronic commerce > Case studies.
Commerce électronique > Études de cas.
Electronic books.
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Call Number: HF5548.32 .Y68 2021
 
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HF5548.32 .Y68 2021 Available