Warner Bros. Bets on Streaming/

With the COVID-19 pandemic keeping cinemas closed, Hollywood giant Warner Bros. recently announced its plan to release all 2021 films simultaneously in theaters and on its sibling streaming service HBO Max, disrupting a long-held film release and distribution model. This case goes over Warner Bros.&...

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Bibliographic Details

Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Consumers. Consumer behavior. Strategic planning. Consommateurs > Comportement. Planification stratégique. Electronic books.
Online Access:	Connect to the full text of this electronic book