Creative digital marketing campaigns for hospitality and tourism organizations /

Marketing has evolved over the past decades. It started with traditional marketing, which provided a source to advertise the product. Over the years, however, customers and technology have evolved. With the evolution of the Internet and e-commerce, marketing has widened to exploit those opportunitie...

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Bibliographic Details

Main Author:	Zhang, Tingting, active 2021 (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2021.
Series:	SAGE business cases.
Subjects:	Hospitality industry > Case studies. Marketing > Case studies. Accueil (Tourisme) > Études de cas. Marketing > Études de cas. Hospitality industry. Marketing. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book