Facebook's new chapter : rebranding to meta /

After nearly two decades of Facebook's dominance in the social networking and tech spheres, CEO Mark Zuckerberg announced in October that the company would be rebranding as "Meta." The name change corresponds to Zuckerberg's new focus on expanding the "metaverse," which...

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Bibliographic Details
Main Author:	Lawrence, Kelsey, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Facebook (Firm) > Case studies. Facebook (Firm) Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

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Summary:	After nearly two decades of Facebook's dominance in the social networking and tech spheres, CEO Mark Zuckerberg announced in October that the company would be rebranding as "Meta." The name change corresponds to Zuckerberg's new focus on expanding the "metaverse," which will provide a virtual space for users to engage in various activities via a digital avatar. Although it's a new, open frontier for the company, Zuckerberg's announcement was met with skepticism, with many critics positing that it's Zuckerberg's attempt to distance the company from recent scandals and controversies. This case asks students to discuss the rebranding and to evaluate Meta's potential for success.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529600292 1529600294