Facebook's new chapter : rebranding to meta /

After nearly two decades of Facebook's dominance in the social networking and tech spheres, CEO Mark Zuckerberg announced in October that the company would be rebranding as "Meta." The name change corresponds to Zuckerberg's new focus on expanding the "metaverse," which...

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Bibliographic Details

Main Author:	Lawrence, Kelsey, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Facebook (Firm) > Case studies. Facebook (Firm) Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book