Luminary Media : battling with the subscription model in the evolving podcast industry /

The case is about Luminary Media LLC (Luminary), a podcast startup based in New York. Matt Sacks and Joe Purzycki co-founded Luminary in 2018 with Simon Sutton as the CEO. The startup introduced a subscription model in the podcast industry that otherwise thrived on free podcasts offered by players s...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
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Call Number: PN1992.927.L86 A36 2022
 
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PN1992.927.L86 A36 2022 Available