Investment in dealer training in an uncertain market : balancing immediate needs with long-term sales performance /

On May 3, 2020, reacting to the uncertain prospects of the economy due to COVID-19, the top management team of Agricultural Equipment Manufacturing Company Limited (AEMC), India, decided to immediately stop all nonessential expenditure, which included dealer training. Manish Singh, a zonal sales man...

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Bibliographic Details

Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Uncertainty > Case studies. COVID-19 Pandemic, 2020- > Case studies. Dealers (Retail trade) > Casee studies. Incertitude > Études de cas. Pandémie de COVID-19, 2020- > Études de cas. Dealers (Retail trade) Uncertainty. Since 2020 Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book