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Is Grab, the Asian superapp, leveraging digital innovation for good? /

Nine years since its founding in 2012, Grab's meteoric rise is nothing short of spectacular, as it innovated itself from a single use ride-hailing app serving only Kuala Lumpur (Malaysia) into a superapp with a regional footprint offering a plethora of seemingly disconnected services. Grab'...

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Bibliographic Details
Main Authors: Chai, Roslina (Author), Amaral, Paulo, active 2022 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
Subjects:
Ridesharing > Southeast Asia > Case studies.
Mobile apps > Southeast Asia > Case studies.
Covoiturage > Asie du Sud-Est > Études de cas.
Applications mobiles > Asie du Sud-Est > Études de cas.
Mobile apps.
Ridesharing.
Southeast Asia.
Electronic books.
Case studies.
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Call Number: HE5620.R53 C43 2022
 
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HE5620.R53 C43 2022 Available