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CoolFridge India : retail network expansion in rural markets /

CoolFridge India Limited (CIL), a famous appliance marketer in India, had set an ambitious target to have a retailer in every market with a population above 100,000 in FY 2021-2022. The April-June 2021 sales performance of Bihar state was satisfactory. Atul, the CIL Sales Manager of Bihar, was happy...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Corporations > Growth > Case studies. Selling > Electric apparatus and appliances > India > Case studies. Sociétés > Croissance > Études de cas. Appareils électriques > Vente > Inde > Études de cas. Corporations > Growth. Selling > Electric apparatus and appliances. India. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

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