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CoolFridge India : retail network expansion in rural markets /

CoolFridge India Limited (CIL), a famous appliance marketer in India, had set an ambitious target to have a retailer in every market with a population above 100,000 in FY 2021-2022. The April-June 2021 sales performance of Bihar state was satisfactory. Atul, the CIL Sales Manager of Bihar, was happy...

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Bibliographic Details
Main Author: Mukherjee, Jaydeep, (Economist) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
Subjects:
Corporations > Growth > Case studies.
Selling > Electric apparatus and appliances > India > Case studies.
Sociétés > Croissance > Études de cas.
Appareils électriques > Vente > Inde > Études de cas.
Corporations > Growth.
Selling > Electric apparatus and appliances.
India.
Electronic books.
Case studies.
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Call Number: HD2746 .M85 2022
 
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HD2746 .M85 2022 Available