A new paradigm in the luxury fashion industry : off-white and the rise of luxury streetwear /

During the past few years, the fashion market has undergone continuous and far-reaching processes of change and renewal. The unexpected mixing between and the hybridization dynamics of fast fashion, sportswear, and luxury fashion have given rise to the birth of a new product market category that suc...

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Bibliographic Details

Main Authors:	Pedeliento, Giuseppe (Author), Mangiò, Federico (Author), Littlewood, Asja Virginia (Author), Murtas, Gabriele (Author), Manfrini, Giorgia Nicoloso (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Ready-to-wear clothing industry. Luxuries > Social aspects. Luxuries > Marketing. Prêt-à-porter > Industrie. Produits de luxe > Aspect social. Electronic books.
Online Access:	Connect to the full text of this electronic book