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Bird's micro-mobility solution : the changing landscape of urban transportation /

The case discusses the growth and profitability challenges faced by Bird Rides Inc. (Bird), a dockless electric scooter (e-scooter) rental and micromobility solution provider, founded by Travis VanderZanden in April 2017 in San Diego, USA. Although Bird was expanding globally, its per unit economics...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Urban transportation > Technological innovations > California > San Diego > Case studies.
Motor scooters > Economic aspects > California > San Diego > Case studies.
Transports urbains > Innovations > Californie > San Diego > Études de cas.
Scooters > Aspect économique > Californie > San Diego > Études de cas.
Urban transportation > Technological innovations.
California > San Diego.
Electronic books.
Case studies.
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Call Number: HE310.S263 A36 2021
 
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HE310.S263 A36 2021 Available