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Xiaomi India : from underdog to #1 smartphone brand /

Xiaomi Global VP Hugo Barra is about to enter a 2016 mid-year review to determine the optimal growth strategy for India. As a relatively young start-up, Xiaomi entered India as an online-only brand selling affordably-priced smartphones. Xiaomi did not have the budget to compete with larger rivals wh...

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Bibliographic Details
Main Authors: Tan, Siling (Author), Prabhu, Jaideep C. (Author)
Format: eBook
Language:English
Published: London : University of Cambridge, Judge Business School, 2020.
Series:SAGE business cases
Subjects:
Xiao mi ke ji (Beijing, China) > Case studies.
Xiao mi ke ji (Beijing, China)
Smartphones > Internet marketing > India.
Cell phone services industry > India.
Téléphonie cellulaire > Industrie > Inde.
Cell phone services industry.
India.
Electronic books.
Case studies.
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Call Number: HE9715.I4 T36 2020
 
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