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Online specialty retailer of private label apparel : Handu /

This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao i...

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Bibliographic Details
Main Authors: Xie, Lijuan (Author), Mao, Jiye, 1963- (Author), Wang, Shixun, active 2018 (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2018.
Series:SAGE business cases
Subjects:
Clothing trade > China > Management > Case studies.
Electronic commerce > China > Case studies.
House brands > China > Case studies.
Commerce électronique > Chine > Études de cas.
Marques de distributeur > Chine > Études de cas.
Clothing trade > Management
Electronic commerce
House brands
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao into the No. 1 brand of fast fashion on the Internet in China, Handu has gone through the stages of creating a cluster of private labels, building a C2B retail model on the basis of a marketability algorithm, and constructing a flexible supply chain. By describing the process of Handu's development of a retail model of private-label apparel, the case shows features of demands in the era of the Internet, reactions of retailers, and the corresponding processes of supply chains.
Item Description:Originally Published InXie, L., Mao, J., & Wang, S. (2018). Online Specialty Retailer of Private Label Apparel--Handu. Beijing, China: Renmin University Business School.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781529763645
1529763649