Online specialty retailer of private label apparel : Handu /

This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao i...

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Bibliographic Details
Main Authors:	Xie, Lijuan (Author), Mao, Jiye, 1963- (Author), Wang, Shixun, active 2018 (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2018.
Series:	SAGE business cases
Subjects:	Clothing trade > China > Management > Case studies. Electronic commerce > China > Case studies. House brands > China > Case studies. Commerce électronique > Chine > Études de cas. Marques de distributeur > Chine > Études de cas. Clothing trade > Management Electronic commerce House brands China Electronic books. Case studies
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Call Number:		HD9940.C64 H36 2018

HD9940.C64 H36 2018	Available