Elon Musk and Tesla : an electrifying love affair /

Tesla is a marketing case study in constant motion. The electric vehicle (EV) maker is led by the South African-Canadian-American entrepreneur, Elon Musk. He is the primary investor, with 22% of shares and USD 80 million invested in 2004. Tesla has struggled to become profitable. After a decade of b...

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Bibliographic Details
Main Author: Maamoun, Ahmed (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
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Call Number: HD9710.A2 M33 2021
 
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