On chocolate loyalty : Kukoos need to reposition? /
This case asks students to analyse data from a Kukoos, a manufacturer of premium chocolate, based in India. Students are asked to examine the brand loyalty of Kukoos' customers in response to concerns by management that new customers are only trying the Kukoos' products before returning to...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Kozhikode,
2018.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case asks students to analyse data from a Kukoos, a manufacturer of premium chocolate, based in India. Students are asked to examine the brand loyalty of Kukoos' customers in response to concerns by management that new customers are only trying the Kukoos' products before returning to more established chocolate brands. |
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| Item Description: | Originally Published InSarkar, A. (2018). On chocolate loyalty: Kukoos need to reposition? Kozhikode, India: Indian Institute of Management, Kozhikode. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781529723625 1529723620 |