On chocolate loyalty : Kukoos need to reposition? /

This case asks students to analyse data from a Kukoos, a manufacturer of premium chocolate, based in India. Students are asked to examine the brand loyalty of Kukoos' customers in response to concerns by management that new customers are only trying the Kukoos' products before returning to...

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Bibliographic Details

Main Author:	Sarkar, Ashutosh (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2018.
Series:	SAGE business cases
Subjects:	Brand loyalty. Fidélité à une marque. Electronic books.
Online Access:	Connect to the full text of this electronic book