Once upon a time : transmedia storytelling with social media for the Ludesco festival /

This case introduces students to Ludesco, an international festival of games and gaming experiences held in Switzerland annually since its inception in 2010. It has since gone on to become a huge success with more than 10,000 visitors attending the tenth edition of the festival in 2019 which charter...

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Bibliographic Details

Main Author:	Tan, Caroline (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Internet marketing > Case studies. Social media > Case studies. Marketing sur Internet > Études de cas. Médias sociaux > Études de cas. Internet marketing Social media Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book