Tasty Catering : building the brand /

Tasty Catering started as a hot dog stand in 1984. By 2008, it had blossomed into a catering company with over 10,000 annual catering events and 200 employees. This success occurred by analyzing and understanding the market and having the skills, persistence, and careful management to meet changing...

Full description

Bibliographic Details

Main Author:	Thompson, Kenneth R. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book