Philip Morris : diversifying to non-tobacco markets /

The case explains the challenges faced by Philip Morris International Inc. (Philip Morris) as it diversified its operations in the smoke-free tobacco and healthcare sector by acquiring pharmaceutical companies. Jacek Olczak, CEO of Philip Morris, believed that the company's expertise in life an...

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Bibliographic Details

Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Organizational change > Case studies. Strategic planning > Case studies. Business planning > Case studies. Changement organisationnel > Études de cas. Planification stratégique > Études de cas. Business planning Organizational change Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book