TREW Gear : is Amazon the trail to growth? /

Chris Pew, an expert backcountry skier, was a founder and the CEO of 12-year-old TREW Gear, a premium niche brand for technical backcountry ski apparel. TREW Gear's products--snow bibs, jackets, pants, and accessories--were selling well through independent and specialty retailers and direct to...

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Bibliographic Details

Main Authors:	Lecinski, Jim (Author), Bouchez, Helena (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2022.
Series:	SAGE business cases♦.
Subjects:	Corporations > Growth. Sociétés > Croissance. Corporations > Growth Electronic books.
Online Access:	Connect to the full text of this electronic book