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Strategy at Shein : the secrets of ultra-fast fashion /

The Chinese fashion company Shein, founded by Chris Xu, has rapidly become a global fast fashion giant. Beating Zara and H&M at its fast fashion game, Shein offers consumers an even wider range of even cheaper items through its "ultra-fast fashion" approach. Yet, as a private firm, lit...

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Bibliographic Details
Main Author: Dieleman, Marleen (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Clothing trade > Management > Case studies.
Clothing trade > China > Case studies.
Strategic planning > Case studies.
Business planning > Case studies.
Planification stratégique > Études de cas.
Business planning
Clothing trade
Strategic planning
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:The Chinese fashion company Shein, founded by Chris Xu, has rapidly become a global fast fashion giant. Beating Zara and H&M at its fast fashion game, Shein offers consumers an even wider range of even cheaper items through its "ultra-fast fashion" approach. Yet, as a private firm, little is known about Shein's inner workings while stakeholder criticism is growing. News reports emerged suggesting that Shein was preparing for an IPO in 2022, despite geopolitical tensions leading to tightening criteria for Chinese firms to list abroad. What is the secret behind Shein's unique strategy, and will this strategy continue to work?
Physical Description:1 online resource : illustrations.
ISBN:9781529622713
1529622719