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Strategy at Shein : the secrets of ultra-fast fashion /

The Chinese fashion company Shein, founded by Chris Xu, has rapidly become a global fast fashion giant. Beating Zara and H&M at its fast fashion game, Shein offers consumers an even wider range of even cheaper items through its "ultra-fast fashion" approach. Yet, as a private firm, lit...

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Bibliographic Details
Main Author: Dieleman, Marleen (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Clothing trade > Management > Case studies.
Clothing trade > China > Case studies.
Strategic planning > Case studies.
Business planning > Case studies.
Planification stratégique > Études de cas.
Business planning
Clothing trade
Strategic planning
China
Electronic books.
Case studies
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Call Number: HD9940.A2 D54 2023
 
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HD9940.A2 D54 2023 Available