Dianping.com : a review empire derived from Innovative DNA (A) ialogue in the Dark in China.

This case reviews the development of Dianping. After seeing Zagat's unique business model in the United States, founder Zhang Tao found that he could bring it to China and carry out the local innovation. At the beginning of its establishment, the collection and promotion of comment content was...

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Bibliographic Details
Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2022.
Series:	SAGE business cases.
Subjects:	Technological innovations > China > Case studies. Electronic commerce > China > Case studies. Innovations > Chine > Études de cas. Commerce électronique > Chine > Études de cas. Electronic commerce Technological innovations China Electronic books. Case studies
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Call Number:		T173.5.C5 D53 2022

T173.5.C5 D53 2022	Available