Merrick pet care : trial, error, and success /

In 2014, Merrick Pet Care saw an opportunity to enter the oral pet care category by introducing dental brushes for dogs. Although its close connections with retailers allowed the company to place the product on the shelves, the product sales were lackluster, and the initial entry was deemed unsucces...

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Bibliographic Details

Main Author:	Rucker, Derek D., 1977- (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2022.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) Stratégie de marque. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book