The growth of Huaqiandai Secret-recipe Grilled Fish /

Huaqiandai Secret-recipe Grilled Fish, a catering brand based in Henan province, has now become the third best known grilled fish brand in China since its founding in 2012, owing to its product and franchising strategies oriented to customers' needs. Its business has expanded from Zhengzhou cit...

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Bibliographic Details

Main Author:	Li, Dongxian (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2022.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) > China. Crisis management > China. Stratégie de marque > Chine. Gestion de crise > Chine. Branding (Marketing) Crisis management China Electronic books.
Online Access:	Connect to the full text of this electronic book