Analyzing Pfizer's COVID-19 vaccine PR strategy /

This case examines the public relations and communications strategy of pharmaceutical giant Pfizer, which is expected to launch a Covid-19 vaccine after announcing successful trials in the fall of 2020. With a vaccine coming amid a highly fraught political moment in the United States, Pfizer's...

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Bibliographic Details
Main Author:	Lawrence, Kelsey (Journalist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Pfizer Inc. > Public relations > United States. Pfizer Inc. > Public relations > Political aspects > United States. Pfizer Inc. > Public opinion. Pfizer Inc. Business communication. Vaccines > Public opinion. COVID-19 (Disease) > Public opinion. Communication dans l'entreprise. Vaccins > Opinion publique. COVID-19 > Opinion publique. Public opinion. Public relations. Public relations and politics. United States. Electronic books.
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Call Number	Status	Get It
Call Number:		HD9666.9.P45 L39 2021

HD9666.9.P45 L39 2021	Available