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When a brand draws the line : Fred Perry halts sales to disavow far-right group /

In September 2020, the British casualwear brand Fred Perry announced it would be halting sales of its signature polo shirt in Canada and the United States after the shirt and its logo were coopted by a far-right, white supremacist hate group. This case examines Fred Perry's decision within the...

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Bibliographic Details
Main Author: Rae, Madeline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Product management > Political aspects.
Branding (Marketing) > Political aspects.
Corporate image.
Produits commerciaux > Gestion > Aspect politique.
Stratégie de marque > Aspect politique.
Entreprises > Image.
corporate image.
Electronic books.
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Call Number: HF5415.15 .R34 2021
 
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HF5415.15 .R34 2021 Available