Business model and development of the crowd funding platform Renrentou /

This case describes the business model and development of Renrentou, a crowd-funding platform that focuses on investment in stores. Zheng Lin, the CEO of Renrentou, is a critical factor of the rapid growth of the company. However, as a new style of Internet finance, crowd funding of investment in st...

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Bibliographic Details

Main Authors:	Mao, Jiye, 1963- (Author), Gaoyong, Li (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2016.
Series:	SAGE business cases
Subjects:	Small business > Finance. Crowd funding. Small business > Growth. Petites et moyennes entreprises > Finances. Financement participatif. Petites et moyennes entreprises > Croissance. Electronic books.
Online Access:	Connect to the full text of this electronic book