Sephora : phygital excellence in beauty tech /

Sephora sought to penetrate the highly competitive U.S. beauty and personal care (BPC) market by pioneering an innovative phygital (physical + digital) strategy of creating customer value by enriching the shopping experience with a focus on emotions. Customers who combine in-store shopping with onli...

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Bibliographic Details
Main Authors:	Rebière, Philippe (Author), Mavoori, Hareesh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Sephora (Firm) > Case studies. Cosmetics industry > United States > Marketing > Case studies. Cosmetics industry > Marketing. United States. Electronic books. Case studies.
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Call Number	Status	Get It
Call Number:		HD9970.5.C674 S47 2021

HD9970.5.C674 S47 2021	Available