Aire Fresco's business strategy : evaluating B2C vs. B2B options for growth /
A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | Sage business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth and competitive dynamics, and potential go-to-market strategies for Aire Fresco to compete in the Spanish market. Further, this case discusses the history of Aire Fresco as a company and its core competencies to answer its dilemma on two potential strategies to enter the market either as a B2B or B2C company. This decision will dictate the direction of the company. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071921814 1071921819 |