Aire Fresco's business strategy : evaluating B2C vs. B2B options for growth /

A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth...

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Bibliographic Details

Main Authors:	Crichton, Alix (Author), McLarney, Jason (Author), Ivy, Julia (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Business planning > Case studies. Strategic planning > Case studies. Planification stratégique > Études de cas. Business planning Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book