Starbucks adds olive oil to coffee : will it be a recipe for success in Italy? /

Starbucks, the world's largest coffee chain, is attempting to cater to the palate of its Italian consumers by launching Oleato, a range of olive oil-infused coffee drinks. The U.S. chain is hoping that the unusual blend will help it gain an edge over local cafes and elevate its presence in a co...

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Bibliographic Details

Main Author:	Mehta, Simran (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Starbucks Coffee Company > Case studies. Starbucks Coffee Company New products > Case studies. New products Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book