Unlocking the intellectual property (IP) potential of Riot Games' League of Legends /

Arcane: League of Legends was an adapted animation series based on the blockbuster online video game League of Legends. It was produced by Riot Games, the company behind League of Legends, and Fortiche, a creative production studio based in Paris, France. Riot Games expected Arcane to introduce new...

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Bibliographic Details

Main Author:	Ryu, Sunghan (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Marketing > Case studies. Intellectual property > Case studies. Marketing > Études de cas. Propriété intellectuelle > Études de cas. Intellectual property Marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book