Massimo dutti : the digital marketing plan of a brand within INDITEX Group /

Textiles are a particularly competitive industry due to their global nature, intense international trade activity, and the unstoppable digitization in the market. Digital marketing plans have become a crucial element in the textile industry, even more so when it comes to global brands with a presenc...

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Bibliographic Details

Main Author:	Matosas-López, Luis (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Internet marketing > Case studies. Branding (Marketing) > Case studies. Marketing sur Internet > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Internet marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book