Digital games, virtual idols, and market success : Genshin Impact and Yun Jin /

This case examines how the gaming company miHoYo has used Chinese opera traditions to create a unique female character in the popular game Genshin Impact. The presentation of Yun Jin, combining modern beauty ideals with Chinese elements and using multiple languages on social media and video platform...

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Bibliographic Details
Main Author:	Lu, Xiao, active 2023 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Video games > Marketing > Case studies. Video game characters > Case studies. Consumer behavior > Case studies. Consommateurs > Comportement > Études de cas. Consumer behavior Video game characters Video games > Marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		GV1469.3 .L8 2023

GV1469.3 .L8 2023	Available