Ignorance is not always bliss : Southwest's system issues lead to losses and customer dissatisfaction /

Southwest Airlines had to cancel scores of flights during the 2022 holiday season, due to which the company incurred severe losses to the tune of USD 220 million. This case explores the reasons for the meltdown during the high travel season and evaluates what steps Southwest could have taken to avoi...

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Bibliographic Details
Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Southwest Airlines Co. > Case studies. Southwest Airlines Co. Business logistics > Case studies. Information storage and retrieval systems > Airlines > Case studies. Logistique (Organisation) > Études de cas. Business logistics Information storage and retrieval systems > Airlines Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Southwest Airlines had to cancel scores of flights during the 2022 holiday season, due to which the company incurred severe losses to the tune of USD 220 million. This case explores the reasons for the meltdown during the high travel season and evaluates what steps Southwest could have taken to avoid the fiasco from happening. The case also asks students to discuss what Southwest should do to reimburse its stranded customers and win their trust back to remain in business.
Physical Description:	1 online resource.
ISBN:	9781071920046 1071920049