Ignorance is not always bliss : Southwest's system issues lead to losses and customer dissatisfaction /

Southwest Airlines had to cancel scores of flights during the 2022 holiday season, due to which the company incurred severe losses to the tune of USD 220 million. This case explores the reasons for the meltdown during the high travel season and evaluates what steps Southwest could have taken to avoi...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
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Call Number: HD38.5 .M44 2023
 
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HD38.5 .M44 2023 Available