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This is your brain on drug ads /

This case discusses U.S. policy to allow pharmaceutical companies to run direct-to-consumer drug ads. This is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into how the United States became one of only two countries to allow direct-to-consumer dr...

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Bibliographic Details
Main Author: Baskin, Ernest (Author)
Format: eBook
Language:English
Published: London : National Public Radio Planet Money, 2023.
Series:SAGE business cases.
Subjects:
Advertising > Drugs > Case studies.
Pharmaceutical industry > Case studies.
Médicaments > Publicité > Études de cas.
Industrie pharmaceutique > Études de cas.
Advertising > Drugs
Pharmaceutical industry
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case discusses U.S. policy to allow pharmaceutical companies to run direct-to-consumer drug ads. This is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into how the United States became one of only two countries to allow direct-to-consumer drug ads, as well as the effects that this has on consumers. This case may be discussed from a variety of angles, including marketing, sales, and communications.
Physical Description:1 online resource.
ISBN:9781071920480
1071920480