Decoding dynamic pricing strategy /
The practice of varying the price of a product or service based on market conditions such as supply and demand and personal characteristics of the buyer has taken the e-commerce industry by storm. Known as a dynamic pricing strategy, this system of adjusting prices based on real-time demand and supp...
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Bibliographic Details
| Main Authors: |
Sharma, Shwadhin, 1983-
(Author),
Navarro, Sonia
(Author),
Salazar-Perez, Suzanna
(Author),
Schuessler, Michaela
(Author),
Truong, Lena
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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