Jiuxian's omni-channel supply chain management based on digitalization and channel integration /

This case describes the process of Jiuxian's transformation from a liquor vertical e-commerce platform to new retail, and an omnichannel layout from online to offline, and demonstrates the construction and characteristics of the supply chain in the context of e-commerce strategic transformation...

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Bibliographic Details
Main Authors:	Wu, Jianghua (Author), Yan, Zong (Author), Yinhuo, Deng (Author), Zepeng, Wang (Author), Chenchen, Zhao (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2020.
Series:	SAGE business cases
Subjects:	Business logistics > China > Case studies. Electronic commerce > China > Case studies. Logistique (Organisation) > Chine > Études de cas. Commerce électronique > Chine > Études de cas. Business logistics Electronic commerce China Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case describes the process of Jiuxian's transformation from a liquor vertical e-commerce platform to new retail, and an omnichannel layout from online to offline, and demonstrates the construction and characteristics of the supply chain in the context of e-commerce strategic transformation. Founded in 2009, Jiuxian has become a leading liquor e-commerce integrated service company in China, and it has been listed as a unicorn e-commerce enterprise in China's liquor industry. The retail mode exploration of Jiuxian has experienced many historical stages from B2C to B2B and O2O. After the unfavorable development, it has transformed into a new retail mode driven by digitalization. The dual-brand strategy of Jiuxian International Wine & Spirit Center and Jiu Kuai Dao has driven the development and operation of omnichannels. Based on the supply-chain management of a traditional B2C business and new retail business, this case discusses in detail how Jiuxian's decision making in terms of facilities, inventory, transportation, pricing, information, and procurement matches and drives the digital transformation of enterprises in the context of the Internet.
Item Description:	Originally Published InWu, J., Yan, Z., Yinhuo, D., Zepeng, W. & Chenchen, Z. (2020). Jiuxian's omni-channel supply chain management based on digitalization and channel integration. Beijing, China: Renmin University Business School.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529768398 152976839X