Jiuxian's omni-channel supply chain management based on digitalization and channel integration /
This case describes the process of Jiuxian's transformation from a liquor vertical e-commerce platform to new retail, and an omnichannel layout from online to offline, and demonstrates the construction and characteristics of the supply chain in the context of e-commerce strategic transformation...
Full description
Bibliographic Details
| Main Authors: |
Wu, Jianghua
(Author),
Yan, Zong
(Author),
Yinhuo, Deng
(Author),
Zepeng, Wang
(Author),
Chenchen, Zhao
(Author) |
|---|
| Format: | eBook
|
|---|
| Language: | English |
|---|
| Published: |
London :
Renmin University,
2020.
|
|---|
| Series: | SAGE business cases
|
|---|
| Subjects: | |
|---|
| Online Access: | Connect to the full text of this electronic book
|
|---|