Navigating the road ahead : BMW's path in the electrified vehicle market /

Among the major automakers, BMW has long been a successful premier seller of luxury automobiles. In recent years the market has been changing, impacting BMW. In the past decade, electrification has brought a paradigm shift to the automotive market in both engineering and construction. Automakers are...

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Bibliographic Details
Main Authors:	Jia, Yankun (Author), Richardson, Jacob (Author), Gentry, Richard J. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Bayerische Motoren Werke > Case studies. Bayerische Motoren Werke. Automobile industry and trade > Case studies. Strategic planning > Case studies. Electric vehicle industry > Case studies. Automobiles > Industrie et commerce > Études de cas. Planification stratégique > Études de cas. Véhicules électriques > Industrie > Études de cas. Automobile industry and trade. Electric vehicle industry. Strategic planning. Electronic books. Case studies.
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Call Number:		HD9710.A2 J53 2021

HD9710.A2 J53 2021	Available